Welcome to Gunnar's digital analytics toolbox
On this website, I share tools and resources to help you with your digital analytics journey. Get started by checking out the UTM Checker tool. More tools coming soon!
Most of my tools rely on connecting to the Google Analytics or the Google Tag Manager API to help you save time in your daily work. For you to take advantage of these tools you need to log in with your Google account. Your data will not be stored, or shared with anyone, and will only be saved for your current session. You can authenticate with your Google account by clicking the button below.
Features
UTM Checker
Check your UTM parameters against your GA4 default or custom channel grouping to ensure consistent tracking.
Digital Analytics Resources
Curated collection of tools, blogs, and documentation to help you master digital analytics.
GA4 Audit (coming soon)
Audit your GA4 properties for common issues and best practices.